A detailed breakdown of a conversion-led SaaS landing page
How do you design a website that drives in leads for your B2B SaaS business? Here’s how…
(Designlabb) -- You don’t have to be Einstein or Tesla to create a high-converting SaaS landing page. There are already thousands of conversion-led landing pages out there that you can learn from.
In my previous blog “Is Your Website Sucking Harder Than A Dyson Vacuum? Here’s How to Fix It”, I mentioned that your website should be your hardest-working salesperson, but if it’s underperforming, it’s time to take a hard look at what’s going wrong.
The importance of an effective, conversion-led landing page
Whether you’re looking to raise funds, generate inbound leads, or just show up in SERP, you need a good landing page. From my experience working in VC, I can tell you that associates and partners will scrutinise your landing page for additional information beyond your pitch deck.
First impressions matter. Often, this initial encounter can determine whether you’ll receive a follow-up email for a chat.
The anatomy of a high-converting SaaS landing page
As I mentioned, there’s no need to reinvent the wheel. In fact, a high-converting SaaS landing page boils down to just a few key elements that drive results:
Navigation bar
Hero or Main Fold
Social Proof
Benefits
How it works
Testimonials
FAQs
CTA
Footer
How to optimise your SaaS landing page?
Nail your value proposition: Your value proposition should be front and center, telling visitors exactly what problem you’re solving and how you’re different from the competition. Don’t make them guess — spell it out in clear, concise language.
Show, don’t just tell: Use visuals strategically. Screenshots, product demos, or even better — an embedded video can quickly communicate your product’s value
Social proof is your best friend: Nothing sells quite like other people singing your praises. Take DayTech SG for example (one of my clients). Incorporate customer testimonials, case studies, and logos of well-known clients. If you’ve got impressive numbers (like “10,000+ happy customers”), flaunt them!
Clear Call-to-Action (CTA): Your CTA should stand out like a sore thumb (but, you know, in a good way). Make it impossible to miss and irresistible to click. “Start your free trial,” “Get started,” “Request a demo” are classics for a reason.
Keep It Simple, Stupid (KISS): Your landing page isn’t the place to showcase every single feature (you definitely do not want to tell all your secrets, how you build the feature, etc). Focus on the key benefits and keep the design clean and uncluttered. Remember, confusion is the enemy of conversion.
Address objections head-on: What’s stopping potential customers from signing up? Price? Complexity? Address these concerns directly with an FAQ section or strategically placed content.
Optimise for mobile: With more people browsing on their phones than ever, your landing page needs to look sharp on screens of all sizes. If it doesn’t work on mobile, you’re leaving money on the table, literally.
Remember, these are guidelines to follow, not rigid rules. Play around with what works best for your SaaS.
Bonus: The 80/20 of successful SaaS SEO
I came across an X post by The Boring Marketer which I think will be very useful for your SaaS landing page:
1. Landing pages for pain points & industries
Talk to your customer support team or conduct surveys to uncover your audience’s main pain points. Build individual landing pages for each pain point or industry you’re targeting. Optimize these pages with keywords relevant to the specific problems they address. Ensure the landing pages are optimized for conversions — value proposition, messaging, CTA, direct response copy, etc.2. Programmatic pages to scale quickly
Programmatic pages allow you to scale SEO efforts quickly by creating large amounts of content using data or automated tools, covering a wide range of topics that are relevant to your audience. Look for opportunities to create pages based on data you already have (e.g., “Top X tools for [industry]” or “Best practices for [specific feature]”). Use tools or templates to automate the creation of multiple pages at once3. Free tools for links
Develop a simple, useful tool (e.g., a calculator, template, or checklist) that solves a specific problem for your audience. Share the tool across your website, in blog posts, and on social media. You can also pitch it to industry blogs and influencers via outreach to get backlinks.
Put these learnings into action
Startup founders, it’s time to roll up your sleeves and give your landing page the makeover it deserves. Because in the world of SaaS, your landing page isn’t just your hardest-working salesperson — it’s often your first impression, your elevator pitch, and your closer all rolled into one.
At Designlabb, we’re optimists building brands and co-designing with optimists of today and innovating the future of brands, in-style. Contact us here if you’re interested in working with us to create a conversion-led landing page.
I’ve just discussed the key elements of a high-converting SaaS landing page and how to optimise them. Remember, your SaaS landing page is often the first point of contact between your product and potential customers or investors.
Implementing these strategies helps improve your landing page and enhance your entire sales funnel. So take a critical look at your current landing page. Is it working as hard as it could be?
Did I miss anything out? Leave us a comment below or shoot me an email at alvis@designlabb.cc.
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